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Courtside Tweets

Art Direction, Advertising  

The US Open asks tennis fans to turn off the TV and come out to Flushing Meadows to Live It. What better way to get people to Live It, than to get them close to the action? All an attendee to the US Open has to do is tweet their seat number with the hashtag #LiveIt.

Every set break, two seats will be picked at random and upgraded. The seat numbers will be flashed on the big screen and individual users will be notified on their phone via twitter.

Claim your seat, take a picture of the view, post to twitter and the circle is complete.