Last Chance is a self-produced benefit show that harnesses the power of neon to illuminate the endangered animals projected to be extinct this year due to the consumerism of them for fashion, beauty, and decor.
A portion of proceeds went to the Brooklyn Fashion + Design Accelerator (BF+DA), a hub for ethical and sustainable fashion resources.
Travis Emery Hackett
Leveraging the State Farm commercial, "State Of Chaos", we developed a digital execution that allowed users to create chaos in their town. We harnessed Google Maps and Street View imagery to create a personalized and dynamic version of the TV commercial.
Awarded Cannes Direct Lion, 2012
The touch. The feel. The fabric of our lives. Cotton spent decades making ads with celebrities singing the iconic jingle and spinning around in cotton dresses—not exactly the fabric of most people's lives.
Common Threads was a campaign that highlighted how real people's unique lifestyles are connected by cotton.
Creative Team: Tyler Kirsch & Rachel Newell
Director: Ry Russo-Young
Glidden wanted to help people with the real struggles of painting, but their how-to videos were generic and boring. We created Brush Buzz With Jill & Amy, an unconventional how-to series featuring a pair of eccentric women with an over-the-top passion for paint.
Creative Team: Tyler Kirsch & Rachel Newell
Director: David Gaddie
One evening, some friends and I found ourselves swapping stories about the difficulties we were all facing trying to learn a new language as an adult. We jokingly said, “If only there was an app for that!” So we made one. With Pretzel, improve a foreign language and help others do the same.
Co-Creator & UX Designer: Rachel Lee Newell
Co-Creators: Mary Bakarich & Markus Winkler
Film Director: Adam Gundersheimer
Film Editor: Vanessa Haddad
To mark the arrival of the Jaguar F-PACE, Jaguar’s first performance SUV with the DNA of a sports car, Slate Group Studios created Driving Forces, a three-part exploration of the many ways British cool, class and excellence continues to boldly push the boundaries of creativity in the U.S. Via custom interactives, guides, and Slate’s signature analysis, Driving Forces examines how the U.K. DNA of some of the most popular contemporary trends in food, music and art is daring Americans to eat, dance, and think differently.
The “Double Check the Commercial Challenge” brought new life to the State Farm Double Check campaign by creating an fan-centric interactive game.
While in Tokyo, I was fascinated with the vertical grid all transportation seemed to strictly follow. This collage series, explores how the human form exists within those landscapes.
After the launch of New York Lottery's Powerball "Yeah, that kind of rich." campaign, which included TV spots, photographic posters, and a typographic headline campaign, there was one thing missing: a digital element.
We wanted to stick to the formula of winners enjoying their usual passions, but in a much bigger way. So we created a series of 30 fictional magazines based on everyday hobbies and filled them with extraordinary cover stories and features. Users could connect to Facebook and populate the covers with their own name and photos, then share them via social media channels.
A short film about that pesky question, "What if?"
Here are a few of my favorite covers from my time at The L Magaizne.
It's 2017, and women still get paid less than men for equal work. That's not just wrong. It's embarrassing. The organization, Young Minds For Gender Equality needed help engaging young people for their cause, so we created a satirical campaign to match the ridiculousness of this issue.
The Business Bulge–because a bulge in your pants means a bulge in your wallet–was introduced as a real product through social media on International Women's Day to raise awareness and spark conversation.
The company's fictional founder, Clark Hoffman, introduced The Business Bulge at a conference. The video was posted to YouTube and the company's fake website.
A series of social videos were tweeted and shared directly with celebrities, advocates, and politicians who have weighed in on the cause.
Newspaper ads ran in New York, and a photo rose to the top of the subreddit - WTF?! and the front page of imgur.
This short film is used to introduce DDB U.S.’s Gender Balance initiative, Better By Half. It serves to bring men and women together, at every level, to discuss and find opportunities to improve this important issue in our industry.
Executive Creative Director: Janet Guillet
Art Director: Rachel Lee Newell
Producer: Joanne Diglio
A series of hand-crafted illustrations for a children's book.
The I Care button was a new way to show support when 'Like' was the only choice. The button has received international attention — HuffingtonPost, Creativity, FastCompany, Webby Awards — and is currently being used by MTV Voices. Get the button at icare-movement.com.
CCO: Matt Eastwood
ECD: Menno Kluin
Copywriter: Katie Riddle
Designer: Rachel Newell
Florida State Parks identity emphasis adventure found outside a theme park.
While I was in Tokyo, I would click on the TV and channel surf—trying to find something to watch—but I had no idea what was going on. When my American roommate asked what I was watching, I answered to the best of my ability in the form of a haiku. A fun written series was born. Here are a few excerpts.
Neighborhood Assist is a youth-led, crowd-sourced initiative that partners with local non-profit organizations to create solutions to community issues identified by local residents.
The goal of Neighborhood Assist is to encourage the public to identify core issues and State Farm to provide the resources for a local non-profit to creatively make a difference.
2013's program was an overwhelming success with over 3.4 Million votes cast, or an average of 181,000 votes a day.
Each year Publix Holiday Lights packaging competes with other brands to sell holiday decorations ranging from simple single-colored string lights to illuminated window displays. To capture the light-hearted glee of the season illustration were used instead of photographs to depict the various products.
Illustration, Packaging Design
A sample of black / white / grey pieces.