University of the Ozarks is a small private college with a 184-year history in the heart of rural Arkansas. Deep roots aside, the university was struggling to differentiate itself and drive more right-fit students to enroll. 

Ozarks students are experience-oriented. They’re adventurers. They’re ready to hit the ground running. To appeal to them, we saw an opportunity to create an out-of-the-box acceptance package that convinces them to enroll.

We upgraded the university’s acceptance package from a basic form letter to an immersive unboxing experience packed with thoughtful touches and sustainable goodies. Each box, sealed with a “You’re In!” sticker, contains celebratory crinkle paper, an admissions letter rolled with twine, pins, stickers, a belt bag, and a Welcome Book.

Award-Winning:
Gold Award, American Advertising Federation