With the talents of a multidisciplinary team, I led this complete website redesign, from top to bottom. To kick off the project, we completed stakeholder interviews, gathered user research, and reviewed website analytics. Then, we combed the site page-by-page to audit all its content, evaluating it for usefulness, accuracy, tone, and effectiveness. While doing this, we identified opportunities to edit, add, and eliminate, and rethought all content with a mobile-first mindset.

When we traveled to the Evergreen State College campus, to conduct interviews and research for the first time, we were struck by its natural beauty and welcoming community. It was critical that in our process of restructuring and redesigning its website, we show off as much of this vibrancy as we could.

Simple images and captions just didn’t do the campus justice. We had to invest in as much video storytelling as possible. We worked with the Evergreen team to highlight the various offerings and conversations that happen across campus.

Today, the videos live on Evergreen’s website to provide an opportunity for students to hear from current students and faculty. To see where they might be living and learning, and get a glimpse into life at Evergreen.

Award-Winning:
Gold Award, American Advertising Federation