The I Care button was a new way to show support when 'Like' was the only choice. The button has received international attention — HuffingtonPost, Creativity, FastCompany, Webby Awards — and is currently being used by MTV Voices.  Get the button at icare-movement.com.

Credits:
CCO: Matt Eastwood
ECD: Menno Kluin
Copywriter: Katie Riddle
Designer: Rachel Newell