Columbia College of Missouri

Columbia College of Missouri had been seeing a decline in their enrollment numbers among nontraditional students. I worked with Echo Delta, a higher education consulting and marketing agency, to conduct quantitative research to better understand the online learning student experience and how best to position Columbia’s program offering.

Backed by research of the key motivators of students seeking and online learning format, we launched the Build Your New paid media campaign with distinctive, multi-tiered messaging tailored to the key stages of the prospective student journey.

To help Columbia clarify its brand positioning and generate new leads, we developed a series of landing pages catered to two key segmented audiences: nontraditional online and military-connected students.

“Build Your New” Campaign Results