I'm all about taking an idea and making it into a tangible thing others can use and share.

I have worked as an creative director within the advertising and media industry for over two decades. My background in theatre and B.F.A. in Graphic Design from my home state’s University of Florida is the foundation of my multidisciplinary style of problem solving. My work with both big brands and non-for-profits have been awarded at Cannes Lions, The Webby Awards and The American Advertising Federation — my folks are pretty proud of me too. 

Hello there.

I’m Rachel Lee Newell (she/her), and I help multidisciplinary creative teams work together better.

I am a curious, seasoned creative with a can-do spirit.